If you don’t know who you are, how can you be anything? Sparkling juice? With caffeine? What is that? I think they should try to pick a category and then design a drink for that specific category. I think the major problem with Kickstart is that is doesn’t know what it is. If you’re going to pick one up, I’d pick up the Fruit Punch and avoid the Black Cherry, but again, I’d probably just skip these altogether and get the real thing. The sugary-ness of the Fruit Punch ruined any of the good flavoring in there while the Black Cherry could have used a dose of flavor.
IS MTN DEW KICKSTART AN ENERGY DRINK CODE
The Fruit Punch flavor tastes a lot like Code Red except not as good and the Black Cherry is watered-down and tastes nothing like black cherry.
With taste, I’d say you’re better off just getting the regular soda. If you decide to pick these up, you’ll most likely be searching for awhile. They were hidden away in two little rows far from the other Mountain Dew products and I had to search really hard to find them. I ended up buying the only two flavors at the store, Black Cherry and Fruit Punch both had ENERGIZING in front of their titles (feel like that’s a bit of false advertising). I wouldn’t use this as a jolt awake by any means. I felt slightly more awake within the first few minutes of it but then it completely wore off about 20 minutes later. There’s no information on the package and from the headache I got after drinking it, it must be a lot. When Googling around, I saw that one of the most common searches was “Mountain Dew Kickstart Caffeine Amount,” and I can see why.
Let’s just say there’s lots of confusing and strange language on the packaging. It does have 19 grams of sugar, 5% juice, and electrolytes (“for taste”…what does that mean?). It didn’t make me feel any more energized and it gave me a headache about an hour later. I wouldn’t say it’s an energy drink because it doesn’t have all those extra chemicals, just caffeine, and it doesn’t taste like rocket fuel. My opinion is that Kickstart is definitely soda with extra energy. Now they have Kickstart: a new energy drink/soda/“flavored sparkling juice beverage from concentrate with other natural flavors.” What is that? Does anyone even know what category that is even in? So it can’t possibly be juice but it’s not an energy drink yet it can’t be soda either? Who decided that was great packaging? It was sugary, cherry-flavored, and didn’t taste like lime Seltzer. I was never a fan of Mountain Dew until they came out with Code Red.
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